Morning, Sam.

Active brand clients · monthly

+3 net new clients this quarterTop-3 clients = 34% of monthly volume

The client cut. Three new founder-led brands this quarter — beauty + drinks + pet weighting. The renewal conversation lands on the portal, not the price sheet. Aurora's founder logged in nine times this fortnight.

Worth tracking

Aurora Wellness · subscription bundle
Tue 10:00
Growth account · QBR dueAnchorWatch
Drift Coffee · subscription kit
Steerco Thu
Renewal · Q4Multi-yearHigh conviction

Pick & dispatch accuracy

99.4%

Pick accuracy · week-to-date

Above the published headline. Aurora capsule-bundle reconfig is the one watch item — five QA flags this week, root cause is the new SKU bundle picking sequence.

vs prior wk: +0.04 pts
Exceptions: 6 wk

Active brand clients

Brands shipped this month

Three new brands onboarded this quarter — beauty, drinks, pet weighting. Top-3 concentration at 34%, easing year-on-year as the book widens.

Net new Q: +3
Top-3 share: 34%

Returns processing

1.3 days

Median returns turnaround

Down 0.4 days vs Q1. Tideline returns clean; Aurora subscription returns trending up — bundle reconfig the likely driver.

vs Q1: −0.4 days
Returns rate: 1.6%

Packaging waste / order

128 g

Outbound packaging · per order

Down 28 g per order vs same point last year. Move to right-sized mailers on subscription SKUs is the driver — 14 brands now on the new pack spec.

vs yr ago: −28 g
Brands on new pack: 14 / 24

Marketing coordination

Agency deliverables in flight

Three blog posts published last 30 days — only one tied to a commercial outcome so far. Brief queue cleared this morning.

Briefs out: 3
Awaiting QA: 1