Four tracks — Sam’s CEO LinkedIn voice, the corporate sustainability narrative, sector thought-leadership on dhl.com/discover, and the peak-season customer-brief programme. Approval flows route to Sam or the comms team depending on the piece.
Live this quarter
3
On dhl.com + LinkedIn
Scheduled
4
Next 60 days
Awaiting approval
3
On Sam + comms
In draft
3
System-drafted · awaiting voice pass
CEO LinkedIn
Scheduled
22 May
Seven months in: what I want the contract logistics function to feel like in 2027
LinkedIn · Sam
Est. 8.4k impressions
Awaiting approval
26 May
The layer above the WMS · where operator intelligence really lives
LinkedIn · Sam
Pre-publish · awaiting Sam
Live
12 May
On inheriting a system — what I learned from the operator portal you built for clients about platform discipline
LinkedIn · Sam
14.2k impressions · 3 inbounds attributable
In draft
4 Jun
Why peak season ’26 will be won at week 38, not week 48
LinkedIn · Sam
Sustainability
Live
10 May
GoGreen fleet switch · Q1 progress against the net-zero glide path
dhl.com/discover
24k page views · 1.8k LinkedIn shares
Scheduled
28 May
What 23% alt-fuel really means · the case study at three depots
dhl.com/discover
Awaiting approval
2 Jun
Packaging waste · per order · the metric that matters more than carbon
LinkedIn + dhl.com
Sector intelligence
Live
22 Apr
Retail · the renewal cycle behind the renewal price
Life sciences · GDP, audit cycles, and the shape of cold chain
dhl.com/discover
In draft
16 Jun
Drinks · the case for dedicated network at scale
dhl.com/discover
In draft
23 Jun
Auto · aftermarket subscription · the new logistics shape
dhl.com/discover
Peak season
Scheduled
4 Aug
Peak readiness · the 12-week capacity ramp · internal comms
Internal + customer briefs
Awaiting approval
28 Jul
Peak ’26 customer briefing pack · template for top 20 accounts
Customer comms
Voice samples · in approval queue
CEO LinkedIn
Sam · Day 1+200
“Seven months in. The thing I keep coming back to is that operations work happens at the WMS layer — and operational *intelligence* happens somewhere else entirely. The customer who renews on price is the one whose Operations Director doesn't have a view of how their costs sit against the rest of our book. The customer who renews on service is the one whose CFO logs in twice a month. That second motion is the moat. We're building toward it.”
Drafted to your voice · awaiting your pass
Sustainability
dhl.com/discover · op-ed
“Twenty-three percent of the UK & Ireland tractor fleet is now on alternative fuel — HVO across two depots, first electric tractors arriving wk 38. That number lands cleanly in the GLEC v3 report. What it doesn't capture is what changes when a single depot completes the switchover: cost-per-mile shifts, scheduled-maintenance windows extend by 8 days, and driver-retention improves by 4 points in the cohort. The carbon number gets the headline. The operational number gets the ROI.”