Friday 22 May
Morning briefing
Morning, Sam.
Pick & dispatch accuracy · week-to-date
99.4%
Twenty-four brands and counting. The Mintsoft-level WMS picks the orders — this layer is what your clients see when they log in. Their stock, their channels, their reputation, their carrier mix. Once their founder has logged in three times, switching gets harder.
Worth tracking
Aurora Wellness · subscription bundle
Go-live MonOnboarding · phase 2+£18k MRRIn motionTideline Apparel · SS27 launch
Tue 10:00Capacity review · QBR dueAnchorWatch
Pick & dispatch accuracy
99.4%
Pick accuracy · week-to-date
Above the published headline. Aurora capsule-bundle reconfig is the one watch item — five QA flags this week, root cause is the new SKU bundle picking sequence.
- vs prior wk
- +0.04 pts
- Exceptions
- 6 wk
Active brand clients
24
Brands shipped this month
Three new brands onboarded this quarter — beauty, drinks, pet weighting. Top-3 concentration at 34%, easing year-on-year as the book widens.
- Net new Q
- +3
- Top-3 share
- 34%
Returns processing
1.3 days
Median returns turnaround
Down 0.4 days vs Q1. Tideline returns clean; Aurora subscription returns trending up — bundle reconfig the likely driver.
- vs Q1
- −0.4 days
- Returns rate
- 1.6%
Packaging waste / order
128 g
Outbound packaging · per order
Down 28 g per order vs same point last year. Move to right-sized mailers on subscription SKUs is the driver — 14 brands now on the new pack spec.
- vs yr ago
- −28 g
- Brands on new pack
- 14 / 24
Marketing coordination
7
Agency deliverables in flight
Three blog posts published last 30 days — only one tied to a commercial outcome so far. Brief queue cleared this morning.
- Briefs out
- 3
- Awaiting QA
- 1