Friday 22 May
Module 5 · Customer stickiness
The moat, twelve brand customers in.
Service-health composite, channel mix, carrier performance and reputation signal — per brand customer. Once a CFO has logged in three times this month, the cost of leaving Growth Fulfilment quietly compounds. Marker Beverages is the live reference customer — open their portal via the rep switcher.
Active brand portals
12
Onboarded · roll out to top 50 in Q3.
Health average
90
Composite SLA + delivery + reputation.
Logins · this month
79
Compounding switching cost · target 6+ / brand.
On watch
2
Brand customers needing a soft touch this week.
By sector
Supplements
88
5 brand customers
Cosmetics
93
4 brand customers
Eco-FMCG
90
3 brand customers
Brand customers · health + signal
Click Marker Beverages to open their brand portal.
94
−1 pt WoW
Marker Beverages
Reference customerEco-FMCG
Trustpilot down 0.08 pt over six weeks — Subcontracted regional routes named in three of every five negative fulfilment reviews. Mix-shift proposal sits with the carrier review board.
14
logins
97
+1 pt WoW
Drift Coffee
Supplements
Volumes tracking +12% vs forecast since March onboarding. CFO logged in twice this week — strong tell.
9
logins
96
flat
Trove Botanicals
Cosmetics
EU shipping pricing is the unlock on the Iberia rollout. European network · NL hub commissioning lag is visible to them.
11
logins
93
+0.5 pt
Saltrose Skin
Cosmetics
Steady. Founder uses the portal weekly; CFO once a month — invite the CFO to next QBR.
6
logins
91
+1 pt WoW
Pure Foundry
Supplements
European network · NL hub trial volumes ramping — phase-2 readiness call due Friday.
8
logins
89
flat
Refill Republic
Eco-FMCG
Subscription model holding up. No signals to flag.
5
logins
86
−2 pt WoW
Northwild Naturals
Soft touchEco-FMCG
Login frequency dropping — last QBR three weeks overdue. Worth a soft outreach.
3
logins
88
flat
Ironbark Supplements
Supplements
Healthy mix. Packaging spec change request open with their brand team.
7
logins
90
+1 pt
Lumen Cosmetics
Cosmetics
Q3 paid campaign attribution is starting to show — three orders traceable to their Instagram push.
6
logins
79
−4 pt WoW
Brimstone Wellness
Soft touchSupplements
GP watch. Returns rate creeping up on the new bottle format; one login in 30 days — re-engagement call needed.
1
logins
92
flat
Cedar & Coast
Cosmetics
Holding steady through their seasonal lull.
4
logins
87
+1 pt
Atlas Botanicals
Supplements
Subscriber growth steady; on-time despatch back above 99.8% this week.
5
logins