Friday 22 May
Module 3 · Marketing coordination
The layer your agency feeds into.
Deliverables tracked, outcomes attributed where the signal is clean, briefs queued end-to-end, spend reconciled against revenue influenced. Numbers placeholder until the engagement’s data-and-APIs phase (weeks 1–4).
Spend · last 6 months
£43k
Revenue influenced · attributable
£1.7m
Ratio
~39.4×
Spend → revenue influenced.
Deliverables · last 30 days
How a 3PL ages an ecommerce brand’s margin
Blog · dhl.com/discover · 12 May
4 leads
1 deal · Earthworks (discovery)
Eco-FMCG fulfilment carbon explainer · LinkedIn
Social · LinkedIn · 10 May
7 leads
No commercial signal attributable yet
European network · European network · NL hub one-pager refresh
Design · Sales collateral · 9 May
Internal — sales enablement
Supplements vertical search campaign — Q2 burst
Paid · Google Ads · 7 May
11 leads
2 deals · Genesis, Solace (qualified)
What the brand portal really does for an eco-conscious CFO
Blog · dhl.com/discover · 2 May
2 leads
No commercial signal attributable yet
Cosmetics returns processing benchmark · Instagram
Social · Instagram · 30 Apr
1 leads
No commercial signal attributable yet
98.6% — what the headline doesn’t tell you
Blog · dhl.com/discover · 25 Apr
3 leads
1 deal · Trove Botanicals (proposal)
Northampton heritage brand refresh — sketch round 2
Design · Internal · 22 Apr
Internal — brand work in flight
Brief queue · 4 in flight
European network · European network · NL hub launch — Q4 campaign brief
In progress · due 30 May
On trackMarker Beverages case study (with consent) — long-form
With agency · due 6 Jun
On trackSupplements vertical — H2 paid plan
With agency · due 10 Jun
TightCadence + reporting — quarterly review pack
Briefed · due 20 Jun
On track
Spend vs revenue influenced
Last 6 months
Dec
Jan
Feb
Mar
Apr
May