Friday 22 May
Morning briefing
Morning, Adrian.
Pick accuracy · week-to-date · all clients
99.5%
Pick floor at 78% utilisation — within tolerance but creeping up week-on-week. Worth bringing the wave-rebalance one cycle forward into early peak. Two more pickers start Monday.
Worth tracking
Aurora Wellness · capsule bundle
QA flag todayBundle reconfiguration14 SKUsIn motionRoyal Mail · East Mids lanes
Mix-shift call TueOn-time dip2.7% lateWatch
Pick & dispatch accuracy
99.4%
Pick accuracy · week-to-date
Above the published headline. Aurora capsule-bundle reconfig is the one watch item — five QA flags this week, root cause is the new SKU bundle picking sequence.
- vs prior wk
- +0.04 pts
- Exceptions
- 6 wk
Active brand clients
24
Brands shipped this month
Three new brands onboarded this quarter — beauty, drinks, pet weighting. Top-3 concentration at 34%, easing year-on-year as the book widens.
- Net new Q
- +3
- Top-3 share
- 34%
Returns processing
1.3 days
Median returns turnaround
Down 0.4 days vs Q1. Tideline returns clean; Aurora subscription returns trending up — bundle reconfig the likely driver.
- vs Q1
- −0.4 days
- Returns rate
- 1.6%
Packaging waste / order
128 g
Outbound packaging · per order
Down 28 g per order vs same point last year. Move to right-sized mailers on subscription SKUs is the driver — 14 brands now on the new pack spec.
- vs yr ago
- −28 g
- Brands on new pack
- 14 / 24
Marketing coordination
7
Agency deliverables in flight
Three blog posts published last 30 days — only one tied to a commercial outcome so far. Brief queue cleared this morning.
- Briefs out
- 3
- Awaiting QA
- 1