Friday 22 May

Module 6 · Operating cadence

The drumbeat behind the rest.

Weekly review structure baked in. Quarterly re-roadmap. Trent sits as the engagement lead — not daily ops. Everything in this module is placeholder until the engagement’s data-and-APIs phase (weeks 1–4).

Next weekly review

Thursday · 10:00

Standing agenda: pipeline, stickiness, ops health, brief queue, blockers. Attendees: Charlie · William · Adrian · Darragh · Trent. Note-taker invited; actions extracted, owners assigned within 90 minutes of close.

Trent’s note · this week

The Trove Botanicals deal is the one that re-sets the bar for what a “good” cosmetics deal looks like — EU clause, retention shape, contact pattern. Worth a 10-minute review inside the next cadence call to codify it as the template for the rest of the cosmetics book.

Last review · actions carried

  • Adrian to bring forward bay-3 rebalance from January to November.

    Open

  • Charlie to take Trove Botanicals to negotiation by Friday.

    Done

  • William to escalate Subcontracted regional southern-routes mix-shift to the carrier review board.

    Done

  • Brand Studio voice calibration session in the diary for Week 3.

    Open

Quarterly milestones

  • Q2 · 2026

    Pipeline acceleration

    Commercial Engine live. 3 KPIs green; agency attribution amber. Mid-quarter.

    In progress

  • Q3 · 2026

    Stickiness layer rollout · top 10 brand customers

    Marker Beverages case study published with consent. Drift Coffee + Pure Foundry onboarded onto the brand portal.

  • Q4 · 2026

    European network · European network · NL hub steady-state

    Trove Botanicals live. £20m → £40m trajectory check.

  • Q1 · 2027

    £40m run-rate check

    Commercial engine compounding. Decision on expansion modules.

The cadence module surfaces the work — Trent runs it. Each weekly review archived in full, including the note-taker transcript and the actions extracted, so there’s no “what did we agree on Thursday” a fortnight later.