Friday 22 May
Pipeline
Every open deal · scored, weighted, ranked.
Weighted pipeline
£2.7m
47% conviction · £5.7m raw
Likely close · this Q
£2.1m
Negotiation + late proposal
Win rate · TTM
57%
Avg cycle 47 days
Velocity
£227k/wk
Weighted, rolling
At risk
£0
Past stage ageing threshold
Net new · this Q
£580k
+£420k vs prior Q
Stage flow
conversion · last 12m
Lead
4 deals
£420k
65%
Qualified
5 deals
£905k
70%
Discovery
5 deals
£1.4m
55%
Proposal
4 deals
£1.4m
62%
Negotiation
3 deals
£1.6m
Filter
21 rows
Trove Botanicals
Rohan Bharati · Cosmetics · Charlie
Negotiation£620k
£527k
928d
in 3d
Likely close this quarterPure Origin Nutrition
Aidan Forrest · Supplements · Charlie
Negotiation£620k
£527k
8810d
4d over
High conviction · ICP strongTidewater Eco
Maxine Pinto · Eco-FMCG · Charlie
Negotiation£410k
£349k
838d
in 7d
Likely close this quarterBoutique Cosmetics Co
Sarah Albright · Cosmetics · Charlie
Proposal£480k
£336k
869d
1d over
High conviction · ICP strongVital Element Supplements
Priya Shankar · Supplements · William
Proposal£350k
£245k
7611d
in 13d
Threat · TSPPetal Eco Goods
Yusuf Onyango · Eco-FMCG · Charlie
Proposal£290k
£203k
8213d
in 0d
—Lichen Naturals
Sebastian Vance · Eco-FMCG · Marcus
Proposal£240k
£168k
7012d
in 20d
—Cobalt Cosmetics
Daniela Veiga · Cosmetics · Charlie
Discovery£460k
£207k
817d
in 53d
—Genesis Vitamins
Helena Vorster · Supplements · Marcus
Discovery£290k
£131k
689d
in 60d
—Skinhouse London
Jen Mackie · Cosmetics · Charlie
Discovery£220k
£99k
7110d
in 38d
—Field & Foundry
Estelle Wright · Eco-FMCG · Charlie
Discovery£215k
£97k
759d
in 46d
—Earthworks Home
Lewis Bramley · Eco-FMCG · Charlie
Discovery£190k
£86k
7314d
in 81d
—Kineta Wellness
James Renshaw · Supplements · Marcus
Qualified£240k
£60k
6114d
—
Threat · Pennine FulfilmentLumière Skincare
Anaïs Pellegrin · Cosmetics · William
Qualified£180k
£45k
6413d
—
—Solace Recovery Co
Wes Marston · Supplements · William
Qualified£175k
£44k
6612d
—
—Verdure Living
Kemi Adebayo · Eco-FMCG · William
Qualified£165k
£41k
6411d
—
—Greenleaf Household
Olivia Marsh · Eco-FMCG · Marcus
Qualified£145k
£36k
5910d
—
—Ridgeway Botanicals
Marina Tobin · Supplements · Marcus
Lead£130k
£13k
528d
—
—Brick & Bloom
Mira Hosseini · Eco-FMCG · Marcus
Lead£110k
£11k
478d
—
—Petal & Salt
Imogen Larkin · Cosmetics · Marcus
Lead£95k
£10k
487d
—
—Pure Wild Provisions
Adam Carradine · Eco-FMCG · Marcus
Lead£85k
£9k
419d
—
—
ICP rating
Pipeline shape · by fit, not by count.
By £ value
Strong fit · 75+
8 · £3.4m · 38%
Workable · 55–74
9 · £1.8m · 43%
Weak · <55
4 · £420k · 19%
The shape we want: more green by £ value than count. Each red deal needs an explicit “why are we still on this” in the weekly review.
Highest ICP fit · open
92 · greenTrove Botanicals →
Cosmetics · £620k/yr · Charlie
Sector fit · Strong
Volume potential · Strong
52k orders/yr, EU expansion live.
Retention probability · Strong
Geography · Strong
EU footprint matches Growth Fulfilment European network · NL hub.
Complexity · Fit
Light cold chain for serums.
Won / lost · 12 months
Competitor attribution and loss-reason pattern.
Monthly · wins vs losses
16 won £4.7m · 10 lost £2.6m
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Competitor attribution
TSP
Headline price
3W / 5L
Northforce Logistics
EU footprint
2W / 2L
Pennine Fulfilment
Northern proximity
1W / 3L
Manchester 3PL Co
Capacity availability
1W / 1L
Loss reasons
Price
5 · 45%
Location preference
3 · 27%
Capacity
2 · 18%
EU footprint gap (now closed)
1 · 10%