Friday 22 May

MWMWAS

Commercial engine · Eco-FMCG · Lichen Naturals

Eco-FMCG · Proposal · Marcus

Lichen Naturals

Sebastian Vance · Founder

£240,000

annualised · weighted £132k (55%)

ICP 70 · amberSource · eventExpected close · 12 Jun 2026Last touch · Sun 10 May · 12:00

Next-best-action · inferred

Follow up on proposal

Soft check-in after 4 days, harder follow-up after 8. Reference a credible peer customer.

Timeline

1 event

  1. Email out

    Sun 10 May · 12:00

    Proposal v1. Awaiting their counter on volume bands.

All deal data on this page is placeholder until the engagement’s data-and-APIs phase (weeks 1–4), when the portal reads from your Pipedrive instance. The timeline shape, ICP framework and next-best-action logic apply as-is once the data flows live.