Friday 22 May

Commercial engine · Eco-FMCG · Tidewater Eco

Eco-FMCG · Negotiation · Charlie

Tidewater Eco

Maxine Pinto · Head of Brand

£410,000

annualised · weighted £308k (75%)

ICP 83 · greenSource · inboundExpected close · 30 May 2026Last touch · Thu 14 May · 11:30

Next-best-action · in today’s queue

Tidewater Eco — CFO walkthrough Fri 11:00

Walk in with the Marker Beverages sustainability tab as the live demo — they cite it in two Trustpilot reviews this month. Anchor on board-visibility, not granular metric mix.

Timeline

5 events

  1. Call · Maxine Pinto

    Thu 14 May · 11:30

    Pre-CFO call · 20 min · video. Maxine has sold internally; David is the unblock.

  2. Meeting · Maxine Pinto

    Sat 9 May · 16:00

    Proposal walkthrough · 45 min · video

  3. Meeting · Maxine Pinto

    Fri 1 May · 10:00

    Discovery 2 · 45 min · video. Sustainability metrics named as the differentiator.

  4. Meeting · Maxine Pinto

    Wed 22 Apr · 13:00

    Discovery 1 · 30 min · in-person at Northampton

  5. Email in · Maxine Pinto

    Wed 15 Apr · 09:00

    Inbound enquiry via website · referenced Marker Beverages case study

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