Friday 22 May
Commercial engine · Cosmetics · Boutique Cosmetics Co
Cosmetics · Proposal · Charlie
Boutique Cosmetics Co
Sarah Albright · COO
£480,000
annualised · weighted £264k (55%)
Next-best-action · in today’s queue
Boutique Cosmetics Co — Sarah hasn’t replied to proposal
Send the prepared check-in email referencing the Trove Botanicals case study. Tight subject line, no urgency in the body. Reply window: 24 hours before the harder follow-up sequence steps in.
Timeline
5 events
Email out · Sarah Albright
Wed 13 May · 15:40
Proposal sent · 12-month commit · Trove Botanicals case study attached
Meeting · Sarah Albright
Sat 9 May · 16:00
Pricing walkthrough · 30 min · video
Sarah walked through their volume forecast for the next 18 months. ~38k orders / year baseline, two retail-fulfilment campaigns expected in Q4. Standard pick-pack, no cold-chain.
Meeting · Sarah Albright
Sat 2 May · 13:00
Discovery · 45 min · in-person at Northampton
Call · Sarah Albright
Sat 25 Apr · 10:00
Qualification · 30 min · video
Email in · Sarah Albright
Sat 18 Apr · 09:30
Inbound enquiry via website · ~38k orders/yr, cosmetics fulfilment